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AToMiC Awards: Cause marketing, touching consumers across channels | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Jennifer Horn

Convincing tech-savvy youngsters to believe in Santa is becoming a challenge. Meet Kringl: an augmented reality-based app that helps parents keep the magic of Santa alive by showing video “evidence” that he exists.

http://strategyonline.ca/2014/05/23/atomic-awards-cause-marketing-touching-consumers-across-channels/
 

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